OpenAI Debuts First Super Bowl Ad

This Week's Most Creative AI

Here’s what we’re covering today:

  • There I Ruined It Commemorates Beyoncé’s Grammy Win

  • Ian Curtis Builds Brick Breaker in AR

  • OpenAI Celebrates Human Creativity in Super Bowl Ad

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There I Ruined It: An Unforgettable Night

@thereiruinedit

An unforgettable night

  • In their newest TikTok video, There I Ruined It humorously reimagines the 2025 Grammy Awards, depicting Beyoncé's Album of the Year win for "Cowboy Carter" with a surreal twist.

  • Cowboys charge into the audience, a horse runs rampant, and Chappell Roan transforms into a electricity-wielding sorceress, adding to the fun.

Ian Curtis: AR Brick Breaker

  • Ian Curtis recreated the classic game Brick Breaker in WebAR in just 15 minutes using o3-mini.

  • Having made an augmented reality snake game earlier this week, Ian looks forward to trying the same with Tetris.

Pika Introduces Pikadditions

Users can now add anyone or anything to any video, blending AI-generated elements with real-life footage.

Check out three crazy examples:

  • Jon Finger strolls with an Amazonian security guard

READ 🤓

  • OpenAI's inaugural Super Bowl commercial, titled "The Intelligence Age," aired during Super Bowl LIX, featuring a black-and-white pointillism-style animation that highlighted humanity's greatest inventions throughout history.

  • Despite being an AI company, OpenAI chose to create the ad entirely with human artists, emphasizing it as a "celebration of human creativity."

  • Topaz Labs has introduced Project Starlight, an AI model designed to automatically enhance old or degraded videos by increasing detail and reducing noise and artifacts.

  • As the first diffusion model built for video restoration, it operates without manual input, denoising, deblurring, upscaling, and anti-aliasing footage on demand.

  • Project Starlight comprises over 6 billion parameters and utilizes the latest NVIDIA hardware to deliver high-quality restoration results without motion artifacts or inconsistencies between frames.

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